Career Experience

Ken Drab's profile photo

Creative. Brand. Opportunity.

Adapt. Aspire. Lead.

With decades of creative, marketing, and advertising development and strategy, I have worn many hats but always focused on moving forward. For the last fourteen years, I’ve forged each of my own opportunities to create and take on unique roles – continuously growing and expanding the responsibilities to adapt to the goals of the business and the digital marketplace.

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Leadership Experience

Management - 12 Years
Organizational - 14 Years
Operational - 16 Years

Discipline Focus

  • Brand
  • Advertising
  • Marketing

Design Tool Expertise

Adobe Illustrator
Adobe Photoshop
InDesign
Dreamweaver
CC Libraries
Acrobat

Office Tool Expertise

PowerPoint
Word
Excel
Outlook

User Experience

Slack
JIRA
Monday.com

Rakuten Advertising

Sr. Director, Global Creative Technology

Apr 2018 – Present

While developing creative for high-level initiatives and providing overall design direction, I built and led a high-performing global creative organization to support multiple functions and business units with an emphasis on breaking down legacy silos to work across channels, time zones, and continents.

Brand: 

  • Managed the creative progression of a complex global ecosystem merging multiple companies (and logos) through alignments and rebrands into a single identity
  • Built standardization practices to facilitate brand alignment, growth, and evangelism – these standards allowed the team to move quickly and flawlessly to service a fast-paced organization that requires quick turnarounds
  • Developed a comprehensive in-house digital asset management portal that drove brand adoption globally
  • Established and managed governance protocols to optimize consistency and implementation while providing additional oversight of directives, practices, and brand initiatives with parent company in Japan

Marketing:

  • Developed world-class creative catered towards focusing on each stage of the sales funnel and presentation tools to dynamically tell the story of product influence throughout the consumer journey
  • Leveraged creative style consistently across all mediums to build brand awareness and drive engagement
  • Incorporated various business initiatives from marketing leads and stakeholders across individual regions to conceive and build lead-generating projects geared towards growing sales opportunities and brand awareness
  • Worked with regional marketing directors to build account-based marketing initiatives and campaigns

Events:

  • Developed annual creative strategies focused on a consistent brand experience yet highlighting unique regional iconography and nuances
  • Created differentiated identities annually to build expectations, drive engagement and increase attendance
  • Worked directly with c-level executives to develop opening remarks, keynotes, and strategic presentations at globally hosted and industry events

Creative Technology: 

  • Conducted an extensive analysis of global creative needs (external and internal), assessed available resources and capabilities, then built an organizational roadmap to align with evolving industry and corporate goals and objectives
  • Lead, inspire and develop a motivated, high-performing team of creative design professionals on teams across the globe
  • Built team strategies focused on agility and cross-training in order to provide greater operational support for client-facing organizations
  • Developed comprehensive team hierarchies through multifunctional career paths while fostering individual growth and nurturing a creative culture
  • Organized a unified operational model to manage creative team project workflows, communication, and deliverables 
  • Manage, mentor, and provide daily support to a global team of internal creatives with varying skill sets and different functions 

Other Roles at Rakuten Advertising

Creative Director, Marketing

October 2015 – April 2018

Director of Marketing, Paid Search

May 2014 – October 2015

Sr. Creative Designer

August 2007 – May 2014

REGIONAL EXPERIENCE

RoomSaver/Traveler Discount Guide

Marketing Director

The nation’s largest print discount travel guide was at a crossroads facing increased competition and a diminishing audience. With the landscape becoming more digital, I recognized an opportunity and was able to influence the company to rebrand and build out its website. I focused on positioning, aligning regional marketing and sales objectives while developing a complementary creative strategy.

Zimmerman Advertising

Sr. Account Executive / Designer

This was an incredible opportunity to manage the agency’s largest revenue-generating single-brand account. I worked directly with the client and team to develop custom weekly creative radio, television, and print campaigns to continually meet demanding sales goals.

KCI Design

Creative Director

My entrepreneurial spirit fueled a desire to try my hand at my own design business. I was able to establish a good client base and continue to focus on brand and identity design, advertising design, and web development. It was an important step in my career as it gave me a greater understanding (and appreciation) of the sales and customer service side of the creative business.

McAlear & Associates Advertising

Sr. Art Director

Working in a smaller agency gave me the opportunity to experience various aspects of the entire business. For the creative, I was able to develop identity design, brand development, and web design. Additionally, I was able to work directly with account managers, and media buyers while gaining critical experience in presenting concepts directly to clients. 

Denight Advertising & Promotions

Art Director

International experience working across the Mariana island region based in Guam. Accounts included Miller, Philip Morris, Citibank, Hilton and Hyatt Regency Hotels, IT&E (AT&T Guam), CBS, NBC and WB TV Networks

PBT Design Group

Graphic Designer/Illustrator

A fantastic launch point because PBT Design had started out as a type-foundry and introduced me to thousands of fonts and gave me exposure to understanding the nuances of typesets and faces.