2020 EMEA Regional Report :: AVOD – The Time is Now

This report was to highlight the growth of the Advertising Video on Demand (AVOD) in the European market featuring Rakuten’s owned property Rakuten TV.

“The majority of consumers would watch targeted adverts to be able to access video content for free, according to new research from Rakuten Advertising, the global provider of advertising technology and consumer insights. 

The research, conducted among more than 4,500 adults in the UK, France, Germany, Italy, Spain and the Netherlands, showed that 38% of UK consumers are spending three or more hours a day watching video-on-demand services, with the average household signing up to at least two video-on-demand services while on lockdown. 

The study also found that 40% of UK consumers expect their viewing of video community sites, such as YouTube, TikTok and Twitch, to increase in the next month.”

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