Appleton Reiss :: Branding
Appleton Reiss is a Tampa-based law firm that specializes in representing Homeowners Associations (HOAs). They had quickly developed a client base and needed a complete branding strategy. Additionally, I offered them the slogan mark “Associations that make a difference” that leveraged their expertise with HOAs and professional network in the area.
Brand Development: build a strong visual and professional identity
Logo: utilized shield for symbolism and to represent strength – equally functioning as a brand device: overlapping for multi-faceted approach and opacity for transparency
Colors: client specifically preferred British Racing Green, which was balanced with a rich gold secondary color.
The development for Appleton Reiss is ongoing to build a more robust marketing strategy and continue growth throughout the bay area.