Events :: 2017 Symposium London

Symposium London retained its identity as Rakuten Advertising’s (Rakuten Marketing in 2018) premier European event while the North American events evolved to DealMaker. This was intentional as the International team looked to expand into new markets and there was concern over confusion in those marketplaces.

Each year, I worked with the events team to leverage more of our in-house creative resources keeping expenses lower and providing more opportunities to develop an immersive event atmosphere.