Events :: 2018 DealMaker New York
DealMaker New York featured the new identity the Rakuten Advertising’s (Rakuten Marketing in 2018) premier event. The updated identity was supported by an edgy, New York look and feel to it.
Each year, I worked with the events team to leverage more of our in-house creative resources keeping expenses lower and providing more opportunities to develop an immersive event atmosphere.
It was a great opportunity to adopt a regional style to generate excitement for the event and help drive attendance.