Identity :: DealMaker 2018
As a result of the corporate Rakuten brand shift globally, they wanted our networking events (formerly Symposium) to rename to DealMaker.
Part of the legacy of Rakuten has been the ‘circle R’ and with the new event identity, I wanted to carry that through. There were other nuances developed into the design that is highlighted in one of the images to the left.
To recap the significance of the events (from the previous identity post), they were very popular with our advertisers and publishers who had the opportunity to network with each other and make new connections – in person. Through 2016 and 2017, we had five global events. Three in North America (New York, Arizona, and Toronto), and one each in the United Kingdom and Australia.