Rakuten Marketing was looking to build a multi-channel opportunity for advertisers that included affiliate marketing, display advertising, paid search, and attribution – and they were pitching it as a true omnichannel solution. The idea of hosting a new event to build upon this was “Experience”.
The identity was built to construct an evolution of the Rakuten Marketing affiliate legacy and expand advertiser’s budgets across all channels.
This event was held in New York, featured Barbara Corcoran as the keynote speaker, and was held in conjunction with the Symposium affiliate marketing events. The following year, Rakuten corporate announced it was developing “Optimism”, which is an event offering greater exposure for all of its global businesses.
The Experience identity was built to be dynamic, eye-catching and more modern than the traditional Symposium events.