Identity :: Playbook

Playbook is an internal event and not unique to Rakuten Advertising, but began in 2012 with some employees from each of the offices invited to a modest gathering at Irving Plaza, one of New York City’s traditional theaters, the rest of the company watched the broadcast live. The venue has changed over the years as has the company’s style in presenting the message about laying out the vision for the year.

The work I created for each of the Playbooks is worthy of my portfolio, but out of respect for the internal nature of the content (even if dated), I will not feature it here.

Note: there wasn’t a Playbook for 2020 and due to workload constraints, we had outsourced in 2017.