idi: Pro Bono Rebrand Pitch

Inclusive Development International partners with grassroots organizations and local communities around the world to defend their land, natural resources and human rights against threats from harmful investment projects.

Our Creative Technology team yearned for a philanthropic project as a creative outlet. We sifted through potential candidates on Catchafire.org and chose idi for their inspirational story. I challenged the team to develop concepts that we worked to build up and presented several options for idi to choose from. The examples included here are my own.

Brand Redevelopment: add visual strength to identity

Logo: utilized symbolism to enhance logo: solid shapes for strength, overlapping for multi-faceted approach and opacity for transparency

Colors: brighten palette, but keep earth tones