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Creative by design

Marketing.
Advertising.
Branding.

Active Designer • Creative Director
Inclusive Collaborator • Culture Leader

Personal Overview

Made with passion

Driven to connect creative marketing, advertising and brand campaigns. Fueled dynamically by .

01 // Creative Showcase

Featured projects

Creative brand champion and loyalist – inspired to bring ideas and identities to life, to ignite a passion that goes beyond the logo.

DealMaker Global Event Identity

DealMaker Global Event Identity

Brand & Creative Style Guides

Brand & Creative Style Guides

The Road to Recovery eReport

The Road to Recovery eReport

DealMaker Event Identity

DealMaker Event Identity

Rakuten Ready eReport

Rakuten Ready eReport

Golden Link Awards Identity

Golden Link Awards Identity

02 // Integrated Leadership

Creative
Development

Enthusiastically taking on new challenges, adopting new technology and opportunities – yet tirelessly driven to meet objectives and conquer goals while delivering experiences clients love.

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Branding

The creative umbrella serves to empower the brand and align from there. Brand design sets the expectation for the experience.

–  Market and Competitive Research
–  Positioning & Development
–  Standardization & Guidelines
–  Asset Management

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Marketing

Utilizing the brand’s vision and tools, marketing design enables sales growth to meet company goals and objectives.

–  Sales Enablement
–  Collateral
–  Presentations
–  eReports

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Advertising

Attract and engage audiences with creative that performs. Advertising design communicates campaigns and drives marketing initiatives.

–  Campaign Conceptualization
–  Banner Design & Development
–  Print, Signage & OOH
–  Video Storyboarding & Direction

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Teams

Providing leadership through the development of high-performing creative teams focused on brand adoption, standardization, and culture.

–  Organizational Development
–  Mentoring & Leadership
–  Inclusive & Growth Culture
–  High Focus on Retention

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Years of Leadership
Experience
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Reporting Team's
Global Cities
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Number of Creatives
Overseeing

03 // Relationships

Heavy emphasis on building trust fostered through inclusion, collaboration, and transparency.

Ken is a problem solver, a collaborative thinker and a great creative partner. He is a master at taking words and stories and illustrating them through design, and has worked closely with executive leadership to bring their speeches to life through imagery and animation.
Nicole Pace

VP of Marketing, North America

Ken has reformed the way I look at and understand brand standards, enhanced the look and feel of my own internal and external presentations ten-fold and helped me to evangelize the benefits of working cross-functionally and with a global perspective. One of Ken’s greatest strengths, outside of his exceptional band and creative development, is his ability in nurturing a truly creative culture, injected with humor, with his team and with others outside of his organization.
Aimee Cerny, MBA

Senior Director, Client Services

Ken Drab is a leader, a forward thinker and a great designer. As a manager, his support and backing of those under him was exceptional finding ways to support and push you to do better and be better. Working with Ken has been a great experience.
Raul Sinclair

Senior Designer, Creative Marketing

Early in my career, Ken was one of the first people I collaborated with and he was incredibly patient and helpful in sharing information and best practices with me as I was learning processes and systems. As I have grown in my role Ken has continued to be supportive, responsive and has added value to everything we have worked on together.
Meytal Markman

Technical Product Manager, Strategist & Writer

Core Identity

All the building blocks of a cohesive branding strategy

04 // Let’s Create

Ready to
talk?

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DealMaker Global Event Identity

This identity was developed mid-pandemic with the strategy of being flexible enough to pivot from virtual to in-person while maintaining some regional targeting.
  • Strategy

    Brand Strategy, Identity Development, Event Creative

  • Design

    Creative Direction, Active Design

  • Client

    Rakuten Advertising Events

  • Tags

    Active Design, Brand, Design, Global

View Project

Brand & Creative Style Guides

Initially, standardization had never been a priority and required an effort to steer the company as it acquired new businesses that ultimately increased its digital marketing...
  • Strategy

    Brand Strategy, Brand Identity, Logo Evolution

  • Design

    Creative Direction, Global Coordination and Collaboration, Active Design

  • Client

    Rakuten Advertising

  • Tags

    Brand, Identity, Rakuten, Style Guide

View Project
December 1, 2020

The Road to Recovery eReport

In developing many of the reports for Rakuten Advertising, it was important to manage various teams’ objectives while balancing the overall brand identity and integrity. To...
View Project

DealMaker Event Identity

As a result of the corporate Rakuten brand shift globally, networking events were rebranded as well. Formerly Symposium, held in five cities (New York, Scottsdale, Toronto,...
  • Strategy

    Brand Strategy, Identity Development, Event Creative, Event Branding

  • Design

    Creative Direction, Global Coordination and Collaboration, Active Design

  • Client

    Rakuten Marketing Events

  • Tags

    Active Design, Brand, Design, Global

View Project

Rakuten Ready eReport

Rakuten Ready was a sister company to Rakuten Advertising and had traditionally outsourced creative for all of its reporting. Working directly with the CMO and primary...
View Project

Golden Link Awards Identity

As the premier affiliate marketing event for Rakuten Advertising (formerly Rakuten Marketing), DealMaker New York hosts the Golden Link Awards each year. The identity differs from...
  • Strategy

    Brand Strategy, Identity Development, Event Creative, Event Branding

  • Design

    Creative Direction, Global Coordination and Collaboration, Active Design

  • Client

    Rakuten Advertising Events

  • Tags

    Active Design, Brand, Design, Global

View Project