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Branding

Brand & Creative Style Guides

Rakuten Annual Playbook

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Brand & Creative Style Guides

Initially, standardization had never been a priority and required an effort to steer the company as it acquired new businesses that ultimately increased its digital marketing...
  • Strategy

    Brand Strategy, Brand Identity, Logo Evolution

  • Design

    Creative Direction, Global Coordination and Collaboration, Active Design

  • Client

    Rakuten Advertising

  • Tags

    Brand, Identity, Rakuten, Style Guide

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Rakuten Annual Playbook

‘Playbook’ is an internal event, and while not unique to Rakuten Advertising, that began in 2012 with hand-selected employees from each of the US offices invited...
  • Strategy

    Brand Strategy, Creative Strategy, Brand Standardization

  • Design

    Creative Direction, Active Design, Brand Standardization

  • Client

    Rakuten Advertising

  • Tags

    Brand, Identity, Standardization

View Project