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DealMaker Global Event Identity

Brand & Creative Style Guides

The Road to Recovery eReport

DealMaker Event Identity

Rakuten Ready eReport

Golden Link Awards Identity

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DealMaker Global Event Identity

This identity was developed mid-pandemic with the strategy of being flexible enough to pivot from virtual to in-person while maintaining some regional targeting.
  • Strategy

    Brand Strategy, Identity Development, Event Creative

  • Design

    Creative Direction, Active Design

  • Client

    Rakuten Advertising Events

  • Tags

    Active Design, Brand, Design, Global

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Brand & Creative Style Guides

Initially, standardization had never been a priority and required an effort to steer the company as it acquired new businesses that ultimately increased its digital marketing...
  • Strategy

    Brand Strategy, Brand Identity, Logo Evolution

  • Design

    Creative Direction, Global Coordination and Collaboration, Active Design

  • Client

    Rakuten Advertising

  • Tags

    Brand, Identity, Rakuten, Style Guide

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December 1, 2020

The Road to Recovery eReport

In developing many of the reports for Rakuten Advertising, it was important to manage various teams’ objectives while balancing the overall brand identity and integrity. To...
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DealMaker Event Identity

As a result of the corporate Rakuten brand shift globally, networking events were rebranded as well. Formerly Symposium, held in five cities (New York, Scottsdale, Toronto,...
  • Strategy

    Brand Strategy, Identity Development, Event Creative, Event Branding

  • Design

    Creative Direction, Global Coordination and Collaboration, Active Design

  • Client

    Rakuten Marketing Events

  • Tags

    Active Design, Brand, Design, Global

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Rakuten Ready eReport

Rakuten Ready was a sister company to Rakuten Advertising and had traditionally outsourced creative for all of its reporting. Working directly with the CMO and primary...
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Golden Link Awards Identity

As the premier affiliate marketing event for Rakuten Advertising (formerly Rakuten Marketing), DealMaker New York hosts the Golden Link Awards each year. The identity differs from...
  • Strategy

    Brand Strategy, Identity Development, Event Creative, Event Branding

  • Design

    Creative Direction, Global Coordination and Collaboration, Active Design

  • Client

    Rakuten Advertising Events

  • Tags

    Active Design, Brand, Design, Global

View Project