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This identity was developed mid-pandemic with the strategy of being flexible enough to pivot from virtual to in-person while maintaining some regional targeting.
Initially, standardization had never been a priority and required an effort to steer the company as it acquired new businesses that ultimately increased its digital marketing...
In developing many of the reports for Rakuten Advertising, it was important to manage various teams’ objectives while balancing the overall brand identity and integrity. To...
As a result of the corporate Rakuten brand shift globally, networking events were rebranded as well. Formerly Symposium, held in five cities (New York, Scottsdale, Toronto,...
Rakuten Ready was a sister company to Rakuten Advertising and had traditionally outsourced creative for all of its reporting. Working directly with the CMO and primary...
As the premier affiliate marketing event for Rakuten Advertising (formerly Rakuten Marketing), DealMaker New York hosts the Golden Link Awards each year. The identity differs from...
PI Live was a non-hosted event opportunity for the Rakuten Advertising (formerly Rakuten Marketing) team in the United Kingdom to launch the new brand identity and...
‘Playbook’ is an internal event, and while not unique to Rakuten Advertising, that began in 2012 with hand-selected employees from each of the US offices invited...
