The Road to Recovery eReport
In developing many of the reports for Rakuten Advertising, it was important to manage various teams’ objectives while balancing the overall brand identity and integrity. To minimize the go-to-market timeline while maximizing resource efficiency, an effective strategy was to design the reports into multi-functional sales enablement tools – by making them proportional to presentation formats. This provided the sales team with greater flexibility working with prospects and supporting client services teams to share the insights with existing partners – providing added value.
Develop a regional ereport that utilizes a vast amount of data and insight into a format that is visually compelling and is compact, maintains resolution and a reasonable file size for digital delivery.