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January 2, 2021

PI Live Booth Design

PI Live was a non-hosted event opportunity for the Rakuten Advertising (formerly Rakuten Marketing) team in the United Kingdom to launch the new brand identity and show the company’s global reach as they began to open new markets in Europe.

Task

Utilizing the company's new branding, design a vibrant booth scaling images of cityscapes and looping the brand device through them to illustrate the connection globally.

02 // Impact

Collaborating to launch new brand creative and tie-in with expansion efforts at cornerstone industry event.

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05 // The Big Creative Picture

A holistic approach to design.

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Brand

The creative umbrella serves to empower the brand and align from there. Brand design sets the expectation for the experience.

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Advertising

Attract and engage audiences with creative that performs. Advertising design communicates campaigns and drives marketing initiatives.

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Marketing

Utilizing the brand’s vision and tools, marketing design enables sales growth to meet company goals and objectives.

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Events

The opportunity to provide the brand experience in person. Event design is immersive, flips the perspective, and provides real-time, real-life interaction.

06 // Let’s Create

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