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Rakuten Ready eReport

Rakuten Ready was a sister company to Rakuten Advertising and had traditionally outsourced creative for all of its reporting. Working directly with the CMO and primary marketing team, this time-sensitive e-report included insights and predictions geared towards helping businesses navigate through the uncertainty of the COVID-19 pandemic.

Task

Develop a time-sensitive ereport that utilizes a vast amount of data and insight into a format that is visually compelling and is compact, maintains resolution and a reasonable file size for digital delivery.

01 // Creative Strategy

Maximize efficiency by designing in a multi-functional scale for digital distribution and presentation format.

02 // Sales Enablement // Rakuten Ready

Key Trends Driving Digital Innovation eReport

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This is a full version and viewable PDF. The report can be downloaded on the Rakuten Ready website here.

03 // Go To Market

Overcoming development challenges

Accelerated Turnaround

Utilizing data to produce a time-sensitive thought leadership piece – while being first to market – was a critical component with so much uncertainty due to the pandemic.

Communication & Collaboration

Working quickly for the first time with a team that was used to outsourcing with agencies meant making sure communicating throughout development was open and collaborative.

Adapting Creative Styles

With it's own brand identity and creative requirements, developing a design that was fresh and showcased the data within a short time frame meant focus and attention to detail was critical.

Multiple Platforms

Sharing and implementing the value of developing simultaneously for distribution and presentation provided a boost in efficiency and expedited speed to market.

06 // Let’s Create

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