Rakuten Ready eReport : Ken Drab

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Rakuten Ready eReport

Rakuten Ready was a sister company to Rakuten Advertising and had traditionally outsourced creative for all of its reporting. Working directly with the CMO and primary marketing team, this time-sensitive e-report included insights and predictions geared towards helping businesses navigate through the uncertainty of the COVID-19 pandemic.

Task

Develop a time-sensitive ereport that utilizes a vast amount of data and insight into a format that is visually compelling and is compact, maintains resolution and a reasonable file size for digital delivery.

Strategy

Brand Strategy, Creative Strategy, Data Visualization
Design

Creative Direction, Global Coordination and Collaboration, Active Design, Data Visualization
Client

Rakuten Ready
Tags

Brand, data visualization, digital, ebook, ereport, Rakuten, Rakuten Ready, regional

01 // Creative Strategy

Maximize efficiency by designing in a multi-functional scale for digital distribution and presentation format.

02 // Sales Enablement // Rakuten Ready

Key Trends Driving Digital Innovation eReport

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This is a full version and viewable PDF. The report can be downloaded on the Rakuten Ready website here.

03 // Go To Market

Overcoming development challenges

Accelerated Turnaround

Utilizing data to produce a time-sensitive thought leadership piece – while being first to market – was a critical component with so much uncertainty due to the pandemic.

Communication & Collaboration

Working quickly for the first time with a team that was used to outsourcing with agencies meant making sure communicating throughout development was open and collaborative.

Adapting Creative Styles

With it's own brand identity and creative requirements, developing a design that was fresh and showcased the data within a short time frame meant focus and attention to detail was critical.

Multiple Platforms

Sharing and implementing the value of developing simultaneously for distribution and presentation provided a boost in efficiency and expedited speed to market.